PRIVACY POLICY

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Fulfilling Orders and Providing Services

• Processing and fulfilling book orders, including printing, shipping, and delivery confirmation;

• Sending order confirmations, tracking updates, and receipts;

• Managing returns, refunds, and exchanges;

• Responding to customer service inquiries and support requests;

• Providing access to digital downloads and podcast content.

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3.2 Communication

• Sending newsletters, podcast updates, and announcements about new content or releases (with your consent);

• Notifying you of changes to our policies, products, or services;

• Responding to contact form submissions and general inquiries.

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3.3 Author Outreach: Book Purchasers
As the author of Unintended Journey, Jordan Shields may personally reach out to purchasers of the book for the following purposes:

• To follow up on your reading experience and gather feedback about the book;

• To invite willing readers to participate in interviews, testimonials, or community discussions related to the book's themes;

• To connect with readers who may wish to share their own skipped-generation family stories for future projects or community-building efforts;

• To notify purchasers of author events, book signings, speaking engagements, or related activities.

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Any such outreach will be respectful, infrequent, and entirely optional. You may opt out of author communications at any time by replying to any message with "unsubscribe" or by contacting us at the address listed in Section 13. We will never share your purchase information with third parties for their own marketing purposes.

3.4 Marketing and Promotion

• Displaying targeted or interest-based content on our Website;

• Running promotional campaigns, contests, or giveaways;

• Analyzing which content, products, and features resonate most with our audience.

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We will not send you unsolicited commercial emails without your prior consent. All marketing emails will include an unsubscribe option.

3.5 Legal and Operational Purposes

• Complying with applicable laws, regulations, and legal processes;

• Enforcing our Terms and Conditions and other policies;

• Detecting and preventing fraud, abuse, or security incidents;

• Improving the performance, functionality, and user experience of the Website.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

4.1 Service Providers
We share information with trusted third-party vendors who assist us in operating the Website and fulfilling orders, including:

• Payment processors (e.g., Stripe, PayPal, or Wix Payments) to handle secure transactions;

• Shipping and fulfillment partners to deliver physical book orders;

• Email marketing platforms (e.g., Mailchimp or similar) to send newsletters and updates;

• Website hosting and infrastructure providers (e.g., Wix);

• Analytics providers (e.g., Google Analytics) to understand Website traffic and usage;

• Podcast distribution platforms (e.g., YouTube, Spotify, Apple Podcasts) through which our content is made available.

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All service providers are contractually required to use your information only as necessary to perform services on our behalf and in accordance with applicable law.

4.2 Legal Requirements
We may disclose your information if required to do so by law or in good faith belief that such disclosure is necessary to:

• Comply with a legal obligation, subpoena, court order, or government request;

• Protect and defend the rights or property of Jordan Shields, Inc.;

• Prevent or investigate possible wrongdoing in connection with the Website;

• Protect the personal safety of users of the Website or the public.

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4.3 Business Transfers
In the event of a merger, acquisition, sale of assets, or similar transaction involving Jordan Shields, Inc., your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on the Website before your information becomes subject to a different privacy policy.

4.4 With Your Consent
We may share your information for any other purpose with your explicit consent. For example, if you agree to have your testimonial or interview featured in our marketing materials, we will share your name and story as agreed.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

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• Purchase and transaction records are retained for a minimum of seven (7) years to comply with tax and accounting obligations;

• Email subscriber information is retained until you unsubscribe or request deletion;

• Contact form submissions are retained for up to two (2) years unless an ongoing relationship is established;

• Website analytics data is retained in aggregated, anonymized form indefinitely for trend analysis.

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When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention practices.

6. How We Protect Your Information

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards to protect it from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

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• Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption for all data transmitted between your browser and our Website;

• Payment information processed exclusively through PCI-DSS compliant third-party payment processors — we do not store full credit card numbers on our servers;

• Access controls limiting who within our organization can access personal information;

• Regular review of our data collection, storage, and processing practices;

• Use of reputable, security-conscious third-party platforms (e.g., Wix) for Website hosting and e-commerce functionality.

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Despite our best efforts, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your data. In the event of a data breach that affects your rights or freedoms, we will notify you in accordance with applicable law.

7. Cookies and Tracking Technologies

7.1 What Are Cookies
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and to provide information to site operators. We use cookies and similar technologies (such as web beacons and pixel tags) on our Website.

7.2 Types of Cookies We Use

• Essential Cookies: Required for the Website to function properly, such as maintaining your shopping cart and enabling secure checkout;

• Analytics Cookies: Used to understand how visitors interact with the Website (e.g., Google Analytics). This data is aggregated and anonymized;

• Preference Cookies: Used to remember your settings and preferences for a more personalized experience;

• Marketing Cookies: Used to deliver relevant content and advertisements based on your browsing behavior (only where you have consented).

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7.3 Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete them. Please note that disabling cookies may affect the functionality of certain parts of our Website, including the checkout process. For more information about managing cookies, visit www.allaboutcookies.org.